Are you seeking a PR agency with a track record of national, trade & local media expertise (and everything in-between)?
Are you targeting a certain audience?
Are you in need of an expert to take control of a challenging media situation?
Want to make an impact in the press that dominates the messaging of your main competitors?
Are you eager to engage a public relations program that really delivers?
VMW Public Relations, LLC is an award-winning public relations agency that enables enterprises to exceed their media outreach objectives. We have the expertise and the resources to devote to your overall communications goals and make your company stand out in the press. We understand the news cycles of the mainstream, industry and local media and we incorporate many proven tactics in our approach to effectively tap target audiences.
Our mission is simple--to deliver quality corporate exposure in the media outlets and forums your customers read and value for market insight. This focused approach drives business value to the enterprise by maximizing every marketing dollar and generating measurable, concrete public relations RESULTS.
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Media Relations:
VMW Public Relations provides strategic media outreach to dynamic, high-growth organizations that seek to maximize corporate exposure in the press. We enable companies in any industry to reach target audiences through a tailored media outreach program.
VMW PR has represented companies in a variety of sectors including the following:
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Academia
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Banking
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B2B
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B2C
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Coaching
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Construction
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Consumer
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Corporate
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Digital Merchandising
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Gaming
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Financial Services
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Human Resources
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Health / Medical
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Interior Design
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Luxury Markets
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Non-Profit
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Retail
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Secondary markets
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Software
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Technology
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Ticketing
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Travel
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Wireless
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Our services include obtaining press coverage for organizations in print media (national, business/ financial, industry trades) in addition to corporate exposure through television, radio, social media and industry newsletters.
In addition to overall media relations, we also specialize in the following:
Crisis Management Communications:
On occasion, companies encounter challenging media situations, which may include negative or inaccurate corporate media coverage. In this type of scenario, expert crisis management is essential to successful control of messages communicated in the media. Our crisis management communications program is designed to guide the media along throughout the duration of the news cycle, by strategically transforming negative stories into positive, fair media coverage.
Public safety, financial loss and reputation loss are the three main types of crises that affect companies and organizations. Firms that are experiencing any of these challenges require the know-how of a crisis management expert to craft a swift, yet thorough response plan to address the media.
Speaking Opportunities:
Speaking opportunities at industry events are ideal forums where executives can be positioned as thought leaders that address topical issues. Podium speeches and panel participation can maximize exposure among attendees (industry executives, potential customers, analysts and journalists) who are seeking to learn more about industry trends. Meetings with press present at these events provide an additional opportunity for media coverage.
Conference Media Management:
One of the key elements to a successful conference is generous attendance by representatives of the media. The attendance of media solidifies the importance of the conference in the industry which typically results in media coverage of the event. Our firm is seasoned at engaging reporters to attend industry forums that are most relevant to their readership audience. Conference speakers and attendees will also recognize the presence of media as a valuable added benefit to participating in an event.
Interactive Media:
Social networking and interactive media (Twitter, You Tube, Facebook, etc.) are increasingly becoming essential components of public relations campaigns in every industry. This online media approach is a real time method of reaching hyper targeted audiences that are keen on learning more about companies, their products and services.
Awards:
Positioning our clients to win industry awards is a highly effective way to keep companies in the spotlight among industry players, journalists, analysts and potential customers. Additionally, awards strengthen a company's position as a leader in its sector. VMW PR's program is designed to aggressively pursue award opportunities for clients. Many of these awards programs are sponsored by trade magazines and other reputable business entities. VMW PR's clients have garnered numerous honors including the Inc 500 award, Ernst & Young Entrepreneur of the Year Award, Deloitte Technology Fast 500, the Connecticut Tech Top 40 award, in addition to other regional and industry accolades.
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