Independent Research on the Public Relations Industry:
Third-party research indicates that strong public relations initiatives are central components to successful corporate communications programs. According to a recent survey of 477 journalists worldwide, 62% of media coverage was sourced from public relations agencies while press releases and interviews were the first points of research for potential news coverage by journalists, (Source: Digital Journalism Study 2011, Oriella PR Network).
A story in the May/ June 2011 issue of the Columbia Journalism Review points to the online shift in journalism and the increased inclusion of public relations messages in news cycles. The report includes a third-party study that focuses on news coverage of a series of events in Baltimore in 2009. It found that 23% of news originated from interest groups or public relations entities.
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| Oriella Digital Journalism Study 2011 |
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| Oriella Digital Journalism Study 2011 |
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